Privacy Policy

1. Who We Are

This website is operated by Ayo Akinwale, a strategy, positioning and executive communication professional. References to "we," "us" or "our" in this policy refer to Ayo Akinwale. The website address is ayoakinwale.com.

For privacy-related questions, contact: hello@ayoakinwale.com

2. Information We Collect

We collect personal information in the following circumstances:

• Contact forms: When you submit an inquiry through the contact or advisory forms, we collect your name, email address, organization, role and the content of your message.
• Newsletter subscription: When you subscribe to Market Trust Notes, we collect your email address.
• Booking system: When you book a session, the booking platform (Calendly, Acuity or equivalent) collects your name, email address and any intake information you provide. This data is subject to that platform's own privacy policy.
• Analytics: This website may use privacy-respecting analytics tools to understand visitor behavior in aggregate. No personally identifying information is stored in this context.

3. How We Use Your Information

We use the information you provide to:

• Respond to your inquiry or consultation request
• Deliver the newsletter you subscribed to
• Confirm and manage your booking
• Improve the website and our understanding of visitor needs

We do not use your information for automated decision-making, profiling or any purpose beyond what is stated above.

4. How We Store and Protect Your Information

Personal information submitted through forms on this website is transmitted securely and stored in accordance with standard data protection practices. We do not store sensitive financial information on our own servers — payment processing, where applicable, is handled by third-party platforms that maintain their own security standards.

We retain contact and inquiry information for as long as is reasonably necessary to manage the relationship and respond to ongoing requests. Newsletter subscriber data is retained until you unsubscribe.

5. Sharing Your Information

We do not sell, rent or trade your personal information to third parties. We may share information with service providers who help us operate this website — including email delivery, analytics and booking platforms — under appropriate data processing agreements. These providers are contractually prohibited from using your information for their own purposes.

6. Cookies

This website may use cookies to support basic website functionality and, where analytics are enabled, to understand aggregate visitor behavior. You can control cookie settings through your browser preferences. Disabling cookies may affect some aspects of website functionality but will not prevent you from accessing the site's content.

7. Third-Party Links

This website contains links to third-party platforms including LinkedIn, Substack and booking tools. Once you leave this website, we are not responsible for the privacy practices of those platforms. We encourage you to review their privacy policies before providing personal information.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Object to or restrict certain processing activities
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at hello@ayoakinwale.com. We will respond within 30 days.

9. Newsletter and Marketing Communications

If you subscribe to Market Trust Notes, you can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will remove you from the mailing list promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

11. Contact

For questions about this Privacy Policy or how your personal information is handled, contact:

Ayo Akinwale
Email: hello@ayoakinwale.com